As most knockoffs are made after famous brands and luxury models, you can expect to see a lot of gold. The plating can easily wear off in time and make the watch look bad on your wrist. The thickness of the gold plating can be very important because it can be the difference between wearing your watch for a month or for a year. This is where the quality of the watch comes in. The problem is that there is no way to know how long it will last before you buy.